Posts tagged public broadcasters

New Book: Exporting the Public Value Test. The Regulation of Public Broadcasters’ New Media Services Across Europe

Public service broadcasters across Europe are venturing into the digital world, launching niche TV channels, building extensive websites, developing commercial services, entering into partnerships with external actors, and exploring new ways to reach users, whether its through smart phone apps or screens in public spaces. This collection of short essays from academics, regulators, public broadcasters and private media representatives, provides thought-provoking perspectives on the state of play of public value tests in a range of European states.

Editors: Karen Donders, Hallvard Moe

Nordicom, 2011, 188 p. - ISBN 978-91-86523-26-8, (Research Anthologies and Monographs)

The book can be purchased from the Nordicom website.

About the book

Public service broadcasters across Europe are venturing into the digital world, launching niche TV channels, building extensive websites, developing commercial services, entering into partnerships with external actors, and exploring new ways to reach users, whether its through smart phone apps or screens in public spaces. Such endeavours intensify fundamental discussions about what we need public service media institutions for. These are complex discussions, building on history, encompassing new technology, and involving a range of strong stakeholders. Recently, the so-called public value test has emerged as the focal point for these discussions. As a detailed regulatory scheme to measure the public worth and possible market impact of planned publicly funded media services, the public value test is causing controversy across Europe. This collection of short essays from academics, regulators, public broadcasters and private media representatives, provides thought-provoking perspectives on the state of play of public value tests in a range of European states. In so doing, the book is a topical intervention in the ongoing debate about the future of our media systems.

Contents
Editors’ preface

Hallvard Moe, Karen Donders
Ex Ante Tests in Europe. From Diverging Perspectives to Infinite Conclusions

Tim Raats, Caroline Pauwels
In Search of the Holy Grail? Comparative Analysis in Public Broadcasting Research

Karen Donders
The Public Value Test. A Reasoned Response or Panic Reaction?

Ross Biggam
Ex Ante Regulations, the EU and its Member States. Back to Brussels?

Richard Collins
Public Value, the BBC and Humpty Dumpty Words – does Public Value Management Mean What it Says?

Irini Katsirea
The Three-step Test. Three Steps Forwards or Backwards for Public Service Broadcasting in Germany?

Renate Dörr
The ZDF Three-step Test. A Dynamic Tool of Governance

Stoyan Radoslavov, Barbara Thomass
ZDF’s Three-step Test as a Societal Debate about the Future of Public Service Broadcasting

Marie Therese Lilleborge
The Public Service Remit in Norway: What’s In and What’s Out?

Hilde Thoresen, Erik Bolstad
Ex Ante Limits Public Broadcasting and Gives the Public Less Attractive Services

Erik Nordahl Svendsen
Two Steps Towards a Public Value Test. Danish Public Service Broadcasting Between Two Lines of Control

Nina Wormbs
Swedish Pre-screening of New Services. Treading Lightly

Jo Bardoel, Marit Vochteloo
Dutch Public Service Broadcasting Between Bureaucratic Burden and Political Choice. Implementing the Amsterdam Test in the Netherlands

Herman Wolswinkel
Publishers’ Fight for Fair Competition in the Digital Era

Hilde Van den Bulck
Ex Ante Test in Flanders. Making Ends Meet?

Ben Appel
Long Live the Ex Ante Test. The Ex Ante Test Is Dead!

Benedetta Brevini
Ex Ante Assessments for Public Broadcasters in Southern Europe. Delayed Europeanization?