Edited book: “Crossmedia Innovations: Texts, Markets, Institutions, Education” to be published by Peter Lang.
Update: the book has now been published.
Editors: Dr. Indrek Ibrus (Tallinn University), Dr. Carlos A. Scolari (University Pompeu Fabra, Barcelona).
The book is supported by First Motion consortium (see: http://www.firstmotion.eu), which is an EU funded initiative aimed at supporting the audiovisual industries in innovating with crossmedia output. The focus of the edited book will be on how crossmedia output constitutes and effects many of the most central innovations in modern media industries. The book will trace what are the innovative crossmedia forms like, what are the innovative institutional forms of production, how are the markets changing relatedly, and, lastly, what are the new ways of educating industry professionals to produce and innovate crossmedia output. By encompassing all these interrelated aspects the book is envisioned to offer a holistic take of the role of crossmedia output in innovating the modern media industries, markets and culture.
The rationale of the book relies on the recognition that digitalisation and convergence of existing media platforms into seamless networks of devices and platforms across which increasingly sophisticated and multimodal forms of content can travel has created an historically unprecedented situation for the media industries. Their content can be consumed on a variety of platforms creating new opportunities for establishing contacts with audiences. Hence, crossmedia content is increasingly a priority for broadcasters (Erdal 2009; Evans 2011; Perryman 2008; Villa 2010). Similarly, “Transmedia Producer” is the newest addition to the recognised professions by the Producers Guild of America. Such developments indicate how much hope the industry invests into crossmedia as constituting the core innovation strategy for media institutions (Bechmann 2007; Bolin 2007; Dena 2009; Jenkins 2006). The aim of the proposed book will be to critically investigate the nature of such innovations from a variety of perspectives.
We expect 800 words abstracts that are responsive to one of the following sub-themes of the book:
- Crossmedia innovations: textual (analyses and conceptualisations of innovative crossmedia forms and narratives how are textual forms innovated?).
- Crossmedia innovations: economic (the economic gains and challenges that relate to crossmedia strategies and output; branding; the politicial economy of crossmedia).
- Crossmedia innovations: organisational (analyses of the ways how different kinds of media institutions are reorganising themselves and innovating their practices for the crossmedia output).
- Crossmedia innovations: pedagogical (how to teach crossmedia production or transmedia storytelling, relevant case studies).
Please add 100 words biographical note to the abstract. Please send the abstracts as email-attachments to the following address: crossmedia(at)tlu.ee. In case of any questions please contact Indrek Ibrus on the following email: indrek.ibrus(at)tlu.ee.
- Deadline for 800 words abstracts: September 20, 2011
- Invitation notifications sent to authors: October 15, 2011
- Deadline for completed manuscripts (6000 words): February 29, 2012
- Acceptance letters sent to authors: May 31, 2012